Success in Africa
Africa is the new frontier, with six of the ten fastest growing markets in the world. What does it take to succeed in such fast growth markets?
Success in Africa provides insights directly from the ambitious CEOs who are building a continent. From Forbes Africa CEO of the Year James Mwangi to GE’s CEO Jeff Immelt, more than twenty top business leaders discuss how they approach opportunities as vast as any since the dawn of the American century.
With the access and perspective of two decades working with corporate leaders in frontier markets, Jonathan Berman addresses the critical questions companies and investors ask: Is there “an Africa?” Who would I work with there and what drives them? How do I deal with government? What about war, disease and poverty? What about China? How do I win? With candor and humor, the men and women succeeding in Africa give the answers in Success in Africa.